ADIDAS ORIGINALS

Client: Adidas Originals
Director: Arvida Byström
Agency: Tarot Pictures
Project: Music production for Adidas Originals sneaker concept Falcon 2018.
Case: Create a music concept for the relaunch of Adidas Falcon sneaker campaign, highlighting 27 female creators and visionaries in Scandinavia. The idea celebrates creatives who shift boundaries and pave the way for future rebels.
Additional Role: Ambassadeurs for the campaign VAZ X Falcon for Junkyard in Scandinavia.
Platforms: Online and in-stores campaign.