H&M X BALMAIN
Client: H&M & Balmain.
Music Supervision: Ohlogy.
Director: Sandberg & Timonen.
Producer: Strange Cargo Film.
Project: Original composition for Balmain X H&M global collaboration launch 2015.
Case: Create a lyric and vocal concept for Balmain X H&M:s visual campaign. Inspired by the MC’s of the NY ballroom and voguing scene, we wanted to pay homage to the herstory of the LGBTQ community and drag culture when creating the music.
Platforms: Worldwide television, online, in-stores and outdoor campaigns. International runway show premieres in NY, London & Paris.