NIKE -NTC TOUR

Client: Nike

Project: Live experience and music curation for Nike NTC Tour 2014 & Nike Supercharge event.

Case: Create a live show for Nikes NTC Tour closing event at Stockholm Globen to celebrate over 2000 female athletes engaging in collective training. 

Curate a sound experience customized for the Nike Supercharge event. In the spirit of female empowerment the sonic concept was built around the historical relationship between hip hop, sneaker culture and sportswear.

Platforms: Internal use for Nike and online media. Pop up studios and concert venues.