IKEA - MAKE ROOM FOR LIFE

Client: IKEA

Director: Johan Stahl

Agency: Anna & Paul Film och TV

Project: Original composition, text and vocal performance for IKEA campaign “Make Room for Life” 2017.

Case: Create an original score that celebrates the importance of the living room as a space for our needs and dreams. The soundtrack was shaped to reflect the different emotions and characters, families, diverse and traditional from all walks of life. 

By fusing nordic influences with musical elements from all over the world we wanted to add a cultural diversity and etchic inclusiveness to the sonic context.

Platforms: Worldwide television, online, Internal use.